Vetster, based in Toronto Canada, launched in late 2020. The marketplace provides pet owners with access to veterinarians through telemedicine. I joined the company shortly after its go-live. The company had expert veterinary professionals ready serve and a small and mighty team.
The problems to solve for were these: Venture-backed growth execution while building the foundations of an attractive business - both for its employees and its future operational success.
My role as COO led, built and optimized everything from marketing where I established the brand, hired out team, identified out partners, and drove revenue that led to our Series B. On the operations side of the business strategic partners like PetMeds needed the collaboration and execution to optimize a game-changing service bringing pet medication directly to the pet owner’s home. This required us to implement partners management, project management, and marketing rigour in a highly regulated environment. I built our our HR function with a focus on equity and diversity, expanding our customer experience team, and build out the marketplace operations department.
Moreover, working with the founder and CEO, I developed the strategic direction for the company establishing our approach as a platform to unlock future solutions and partnerships to embed Vetster in other ecosystems including our employer benefit solution which Amazon, RBC and others loved.
In just four years, I drove meaningful growth for the company and the team in a highly regulated market, at a time where we faced the threat of recession, fundraising landscapes were shifting, and we were motivating a growing team in a post-pandemic world.
✅ Established Vetster as the leading pet telehealth services provider
✅ 562% revenue growth 2021-2024
✅ Triple-digit growth YoY across all core metrics
✅ $55M+ in investment from Brightspark Ventures, Whitecap Venture Partners, Kensington Capital Partners Limited and others
✅ Millions of pets under care
✅ Named a Company to Watch on the Deloitte's Fast 50
✅ Expansion across the US, Canada and UK in highly regulated markets
✅ Defined standards for virtual care that will shape the industry and how digital medicine is practiced
✅ Delivered prescription and non prescription products direct to home
✅ Creation and growth in our Employee Benefit solution, Vetster for Business
✅ Gender parity (56% women and 40% at the leadership table)
✅ Established a living wage and equitable compensation solutions
🚀 🚀 Delivered the strategic plan for profitability that will be achieved by 2027.
