There’s one thing that our clients have in common: a desire for a no-nonsense partner that has been exactly where they are. From start-ups pre-launch, to evolving brands, to breaking into new markets, The Goods has navigated through tough situations, identified awesome opportunities, and built key relationships needed for success and scale.  


“The Goods does a great job of understanding the business and the industry in such a short amount of time – something that is often overlooked by other services.” 


— Amir Motahari, CEO, SwiftPad.



Created by Cerys Goodall who built eReading giant Kobo’s PR department and launched the hottest healthcare startup LEAGUE, The Goods is a collective-approach to marketing communications. Tapping into Cerys' network of best-in-class freelancers, consultants and boutique agencies, The Goods creates a bespoke team to meet your unique needs. 

We keep your vision at the forefront of our programs, and take the immediate steps that will help you get to your goals. What we don’t do is spend your time and resources frivolously. We don’t encourage you to run and trip - we make you walk. And we avoid lengthy contracts to provide flexible, customizable programs that support your business and your team – today.  

We approach every client as a partner – we’re in this together. That means we get to know your business and your people to build programs that deliver the most value possible. In many cases, we coach our clients so they can execute programs on their own and build their in-house capabilities.