There’s one thing that my clients have in common: a desire for a no-nonsense partner that has been exactly where they are. From start-ups pre-launch, to evolving brands, to breaking into new markets, The Goods has navigated through tough situations, identified game-changing opportunities, and built businesses that drive massive returns for founders and their teams.

“The Goods does a great job of understanding the business and the industry in such a short amount of time – something that is often overlooked by other services.” 

— Amir Motahari, CEO, SwiftPad.

Created by Cerys Goodall a change agent whose operational expertise is bolstered by hands-on marketing, customer experience, communications, and people operations work.

Cerys, a strategic advisor to Vetster, led the transformative growth of the company as COO. She drove 562% revenue growth in her tenure, established the brand to acquire millions of customers, expanded the company internationally, and delivered new services in the highly regulated pet health market. All while driving record-breaking employee retention and gender parity at the Toronto-based startup.

As the lead marketer for LEAGUE, Cerys launched the healthcare marketplace driving 250,000 app downloads in its first year with thousands of healthcare practioners in North America. Her growth mindset, delivered an international communications function globally at Kobo where she established and grew the marketing communications function from 4 to 22 countries in less than three years.

Cerys believes founders need a strategic partner that unlocks them from the operational requirements of the business so they can focus on their super powers and growth.